In fact, as detailed above, adding video to emails provides a more seamless and engaging user experience than adding video, which can be more difficult due to file size and download requirements. This can be less convenient because of the need to download and potential issues with file size limits. People need to download the video to watch it. The recipient can view the video content directly in the email without the need to download large files, or be directed to the video via a link or image.Īttaching video means taht the video file goes with the email. What is the Difference Between Attaching and Embedding Video in Email?Įmbedding video offers a more integrated and user-friendly experience. Happy emailing! Frequently Asked Questions 1. Use these tools to maximize your email campaigns' effectiveness, give your subscribers great content, and increase engagement numbers. Whether leveraging the visual appeal of animated GIFs or utilizing the robust features of a video marketing platform, each approach comes with its own advantages. With the straightforward steps provided for each of the four effective methods of embedding videos, you can now confidently choose the one that fits your campaign's needs. Here are two easy ways to create one:Īs we've seen, videos are a game-changer in email marketing, offering a dynamic way to engage and educate your audience. You need a visually appealing thumbnail for your video. These platforms are user-friendly and widely accessible. Popular platforms include YouTube and Vimeo. When recipients click the image, they're going to a website where the video is hosted, like YouTube or Vimeo.įirst, upload your video to a video hosting service. ![]() The idea is to make the image look like a playable video. This method involves using an image (often a screenshot or a thumbnail from the video itself) with a play button icon on it. Embed Video in Email Using a Static Image with a Play Button Overlay In this way, if the video can't play, the email client will show the fallback image instead. In your email’s HTML code, right after the tag, insert an tag with the URL of your fallback image. In your email's HTML code, use the tag to embed your video. Then, compress your video to reduce file size without compromising quality. However, it's important to note that this approach has limited support across different email clients.įor instance, it may work in Apple Mail but not in Microsoft Outlook or Gmail.Įnsure your video is in a web-friendly format, like MP4, which is widely supported. HTML5 allows you to embed video content directly into emails. Embedding Video in Email with HTML5 (Limited Support) Worry not, I’ve got you covered with four user-friendly methods that will have you embedding videos in no time. Increases Time Spent in Email: A compelling video can keep recipients engaged with your email for longer.Īdding a video to your emails can make them stand out in a crowded inbox.īut knowing how to embed that video into your email can be tricky.You'll also find examples of how brands use each content type below. ![]() Supports Different Content Types: Email videos allow various content types, from product demonstrations and testimonials to tutorials and company announcements.Strengthens Emotional Bonds: Through storytelling, facial expressions, voice tones and music, videos create a more personal and emotional connection with the viewer, which can be crucial in building brand loyalty and trust.We will cover this method in detail below :) Improve Click-through Rates (CTR) : A video thumbnail, especially one with a play button, can entice buyers to click and watch, leading them to your website or a specific call to action.It allows you to explain products in a way that is easy to engage with. ![]() Increases Engagement: Videos can communicate complex messages more effectively than text.Here are several other reasons why embedding video in emails can be beneficial: It is evident that video is more than simply a trend it is a game changer. ![]() So why are these brands doing this? That should be the real question, luckily the answer is simple:Īccording to Wyzowl, 82% of customers were convinced to buy after watching a video. If you've been thinking about adding video to your email but aren't sure if it's a best practice, let us enlighten you with the latest statistics.Ī report by G2 in 2023 found that almost half of all brands - 48% to be exact - are embedding videos in their email campaigns.
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